WAYL-FM 93.7 KKSS-AM
If you look up the call letters in Wikipedia you get the following narrative history:
WAYL (91.9 FM) is a small radio station licensed to St. Augustine, Florida. The call sign has been used by other broadcasters in the past, including 93.7 FM (now KXXR) in Minneapolis-St. Paul, Minnesota, which programmed a "beautiful music" format popular pre-1980. It often referred to itself as "The Beautiful WAYL." WAYL is now a Contemporary Christian radio station serving northeast Florida.The radio station is part of The ministry of The Promise which consists of two radio stations: WCRJ FM 88.1, Jacksonville and WAYL 91.9, St. Augustine.
History
Through much of its early history, the station was known as WAYL, airing a beautiful music format. When the format fell out of flavor nationwide during the 1980s, the frequency enjoyed success with several rock music formats.
WAYL
WAYL signed on the air during the 1960s and originally broadcast on 96.1 FM. Later in the decade, WAYL was operating with a beautiful music format at 93.7, later adding an AM sister station when the owners purchased WYOO (980 AM) in 1976.
WAYL-FM becomes KLXK, then 93X
In 1987, WAYL became classic hits KLXK, with the beautiful music format moving to 980 AM. KLXK was clearly influenced by another young station, WKLH in Milwaukee, Wisconsin, which had recently adopted a similar format. KLXK enjoyed modest success, but rival KQRS had retooled their format to include a large amount of classic rock product, and also had the top-rated morning show in the market.
KLXK eventually decided to attack KQRS from another front. In 1991, 93.7 flipped to hard rock with the call sign KRXX ("93X"). Their co-owned AM station had earlier flipped to a similar hard rock format as KMZZ, initially airing the syndicated Z-Rock network for a time before briefly switching to a locally-based automated heavy metal format ("Mega Rock 980") and finally simulcasting 93X by 1993. Eventually KQRS buys KRXX, and flips it to "The Edge."
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